Valerie Anya

SecondBiteSing is a subsidiary of SecondBite, an Australian non-profit organization that provides food to the needy through gathering unwanted produce from retailers, suppliers and distributors across the country.

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The campaign was created to generate awareness of the launch of SecondBiteSing in Singapore, as well as allowing people to realize just how much food goes to waste in their daily lives.

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Crafted in a way that encourages people to act rather than throwing facts at them, the campaign contains both new and traditional media to cover all aspects of media while engaging key figures to generate more reach within their audiences.